Who are we and what drives us?
We began work in 2013, in a small way, putting the tiny Himalayan village of Kalap (www.kalap.in
) in tourism (and literally on Google) maps! We did this the hard way by narrating the story of the destination and training the local people in hospitality practices such as running a homestay and guiding tourists. In 2017, other villages in the Tons Valley, asked us to work with them too. So, now we are working to bring economic empowerment through tourism to 37 villages, through Tons Trails (www.tons.travel
In 2020, due to the Covid-19 pandemic, tourism in the Tons Valley, as everywhere has ground to a halt. Given that the valley is so remote, with no access to the communication grid, or opportunities for economic engagement, we were pushed to pivot into selling agro-produce from the Tons Valley. We operate as a marketplace for the Tons Valley, where local farmers bring their produce to us, and we put it out to you – the consumer. We have had a successful run and sent 24.5 tons of apples to all corners of India, and places as distant from the Himalayas as Guwahati, Jammu, Bhuj and Trivandrum. We hope to repeat this now with more produce from the valley.
We want to create a holistic and sustainable ecosystem in this remote region. We tread slowly and develop organically while becoming an important partner for the local community to grow not just economically. It is firmly enshrined in our fabric to give back to the local community more than we receive. We support positive linkages through tourism and the sale of agro-produce to sustain traditional livelihoods, deliver essential services (schools and hospitals) in partnership with Kalap Trust (www.kalaptrust.org
) and further environmental consciousness.